Looking to take on affiliate marketing in our new performance-based earned media space? Look no further! This course will teach you everything there is to know about managing affiliate marketing programs from set up to PR layups.

Tell me more!

Ready to go beyond the basics?

It's time to own the entire affiliate process.

Commerce editors are prioritizing brands with affiliate programs. Your clients are asking why their competitors are landing better placements. And deep down, you know that understanding affiliate marketing isn't just a "nice to have" anymore—it's essential for staying competitive in today's media landscape.

But, here's the problem: Most affiliate marketing courses are built for ecommerce managers, not publicists. They're full of technical jargon and focus on driving sales rather than securing the media coverage your clients need.

That changes today.

from Traditional Publicist to Performance-Based PR Expert

After completing this course, you'll confidently:

  • Set up complete affiliate programs for PR clients, even if you've never touched an affiliate dashboard before

  • Speak the language that commerce editors actually want to hear with affiliate and commerce terminology that makes your pitches irresistible

  • Position yourself as a Performance-Based PR specialist to set your agency apart

  • Evaluate and recruit the right affiliate partners that align with your clients' goals and audience

  • Help your clients succeed by setting strategic commission rates, building relationships, and managing day-to-day activities

Count Me In!

You will learn:

✺ The Technical Foundation ✺

Complete walkthrough of setting up and managing your clients on affiliate networks like Impact, CJ, and Rakuten.

✺ A Strategic Advantage ✺

Learn to speak the lingo and craft pitches that encourage commerce editors to say "yes" to your clients.

✺ Your Competitive Edge ✺

Advanced tactics for securing premium editorial placements that your competitors can't match

I need this!
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Meet Your Instructor

Sarah KargeR

You're probably wondering how a publicist got to know so much about affiliate marketing. Well, in a former life I was an 
e-commerce director for a direct to consumer brand where I oversaw all aspects of marketing for the .com as well the wholesale division of the business.

​

So, while I graduated with a PR degree, I cut my chops early in my career on all things under the marketing umbrella. From Pay Per Click to Email Marketing... and you guessed it, Affiliate Marketing!

  • As more and more top-tier publishers require products to be part of affiliate programs to be considered for media coverage, it's become essential for publicists to understand how affiliate marketing works - this course presents an excellent (and fun) overview for anyone who does product PR. I highly recommend this program!

    - Jodie Chase

  • I started my agency in the fall of 2021 with little to no experience with affiliates, after taking this course I felt prepared to pitch affiliate programs to all my clients and have since grown all my clients through affiliate marketing!

    - Amber Sabri

  • This helped me feel so much more equipped to recommend affiliate programs to my clients. Sarah is whip smart and really knows her stuff! I had a great 1:1 consultation call with her after taking this class, which was extremely helpful for getting specific questions answered!

    - Megan Ayotte

  • From a longtime publicist - who is now in-house and aiming to crack the ode on affiliate PR - while also utilizing our in-house digital marketing resources. This course was highly educational and connected the dots I was hoping for. Very informative and clear. Well done!!

    - Allison Frazier

includes:

More than 25 modules walking you through the ins and outs of affiliate marketing

3 hours of detailed, actionable video content, including live screen recordings of actual network setups.

Step-by-step checklists and ready-to-use templates for every part of the process

$997

Let's Do This

✺ FAQs ✺

  •  This course is for publicists who want to go beyond understanding affiliate marketing and actually implement full affiliate management services for their clients. Perfect for those ready to add a high-value revenue stream to their business.

  • While we recommend taking our Introduction to Affiliate Marketing for Publicists course first, this course includes enough foundational information to get you started if you're jumping in at the advanced level.

  • Most affiliate courses are either too basic or focus on becoming an affiliate yourself. This course is specifically designed for PR professionals who want to offer affiliate management services to their clients while maintaining their core PR business.

  • Yes! Email [email protected] and we can provide custom pricing for small teams and agencies to have access.

  • If you have any questions or need more support after going through the course, you can book a one on one consult with Sarah. Click here to learn more!

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