Learn what affiliate marketing really is, why it has taken over the editorial industry, and how to navigate the waters of all things affiliate to be successful in Public and Media Relations.

We get it, the PR Game has Changed.

In the quickly evolving world of publishing today, affiliate links take priority. Affiliate marketing is now crucial for brands (and publicists) to keep up in this fast-paced, commission-driven landscape. That’s where we come in.

What the heck is affiliate marketing, anyway?

Affiliate marketing occurs when a trackable link to a product, app, or service is posted online to generate leads, sales, or downloads. This has been a popular form of marketing for years, but it was mainly blogs and coupon sites utilizing this type of commission-based kickback, until today.

Affiliate marketing in digital editorial is a bit more niche, and that’s the area we dive into in this course.

You will learn:

✺ Affiliate Marketing 101 ✺

What affiliate marketing really is and why it has taken over the editorial industry.

✺ Get Acclimated ✺

How to get acclimated to and own the world of affiliate as a publicist so you can shine brighter than ever before with your clients. (If that’s even possible!) 

✺ Stellar Communications ✺

How to take your communications with editors and e-commerce managers at your client's dream publication to the next level.

As a Special Bonus: We’re throwing in a perfect affiliate marketing pitch checklist for you to use to get those client wins

Meet Your Instructor

Sarah KargeR

You're probably wondering how a publicist got to know so much about affiliate marketing. Well, in a former life I was an 
e-commerce director for a direct to consumer brand where I oversaw all aspects of marketing for the .com as well the wholesale division of the business.

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So, while I graduated with a PR degree, I cut my chops early in my career on all things under the marketing umbrella. From Pay Per Click to Email Marketing... and you guessed it, Affiliate Marketing!

  • As more and more top-tier publishers require products to be part of affiliate programs to be considered for media coverage, it's become essential for publicists to understand how affiliate marketing works - this course presents an excellent (and fun) overview for anyone who does product PR. I highly recommend this program!

    - Jodie Chase

  • I started my agency in the fall of 2021 with little to no experience with affiliates, after taking this course I felt prepared to pitch affiliate programs to all my clients and have since grown all my clients through affiliate marketing!

    - Amber Sabri

  • This helped me feel so much more equipped to recommend affiliate programs to my clients. Sarah is whip smart and really knows her stuff! I had a great 1:1 consultation call with her after taking this class, which was extremely helpful for getting specific questions answered!

    - Megan Ayotte

  • From a longtime publicist - who is now in-house and aiming to crack the ode on affiliate PR - while also utilizing our in-house digital marketing resources. This course was highly educational and connected the dots I was hoping for. Very informative and clear. Well done!!

    - Allison Frazier

includes:

9 lessons that walk you through how to navigate the waters of all things affiliate to be successful in Public and Media Relations.

1 hour of video content

Special Bonus: affiliate marketing pitch checklist

$149

✺ FAQs ✺

  • This course is for anyone who has questions about affiliate marketing as it relates to the editorial and PR world.

  • You’ll learn:

    - What affiliate marketing really is and why it has taken over the editorial industry.

    - How to get acclimated to and own the world of affiliate as a publicist.

    - How to effectively communicate with editors and eCommerce managers at coveted publications.

    - Approximate costs of joining the most popular networks.

  • Yes! Email [email protected] and we can provide custom pricing for small teams and agencies to have access.

  • If you have any questions or need more support after going through the course, you can book a one on one consult with Sarah. Click here to learn more!