The no b.s. approach to performace-based PR

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Sarah Karger Sarah Karger

The Q4 scramble no one talks about

Even when it’s too busy to breathe, hello Q4 holiday pitching, now is the time to get your ducks in a row for next year. No really. Now is when clients are nailing down their 2026 budgets which means you only have a few short weeks to make the most of your planning time.

Here are a few areas that you need to prepare for now if you want to make a full-scale affiliate push in 2026. They’re practical steps every PR pro should take if you’re ready to go all in. PLUS an interview with Sarah Evans of Zen Media and Published Monthly.

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